In the vast universe of fashion, there shines a brilliant star—Diesel. This is more than just a clothing brand; it’s an attitude, a bold statement of breaking conventions.
In 1978, Italian designer Renzo Rosso founded Diesel with a dream of challenging traditional fashion norms. From mastering denim craftsmanship to becoming a global leader in premium fashion, Diesel has redefined the essence of luxury with its unique perspective.
Creativity knows no boundaries—this is the soul of Diesel. In 2020, Creative Director Glenn Martens injected new, avant-garde energy into the brand. Diesel is no longer confined to clothing; its creative tentacles now stretch across accessories, fragrances, watches, jewelry, and even interior design and real estate projects. Each domain becomes a stage for Diesel to showcase its creativity and breakthrough spirit.
The OTB Group behind Diesel is equally vibrant, dedicated to discovering, supporting, and nurturing the most promising creative talents globally. This commitment to innovation transforms Diesel from a mere product seller into a cultural platform that spreads a lifestyle philosophy.
Choosing Diesel is more than wearing a piece of clothing—it’s embracing a free, bold, and imaginative way of life. Whether on the street, at a party, or in daily life, Diesel will illuminate your unique personal brilliance.
Breaking conventions, redefining boundaries—this is Diesel!
Experience Diesel now and start your unique fashion journey!
